Seriously fun fashion: Forever21 turns 10!

You know you have style when you enter a shop like forever21, scan the rails and come out with at least 5 different complete outfits that will take you from breakfast at your favourite cafe to your 9 to 5 job and all the way to the club - in 15 minutes!

Now comes the question(s) "Really"? "How do you find stuff there?" "Isn't it all too casual and for the forever younger?" Well, the answer is simple. "Yes, I find all the latest trends at the most amazing prices and I can put together outfits that are beyond casual, you just need to look. And yes, you can always be forever younger!" Check out the examples here!

Casual chic is what you can turn any outfit into by styling with the right accessories

For the office look, go for simple lines in trousers or pencil skirts and layer with colour, statement jewellery and jackets to keep it interesting.

An all time favourite for the clubbing scene, I always land that last minute shorts or top with a hint of bling to start up the party. Look for details in cut outs, asymmetrical cuts, mesh and texture to add interest to your after dark wardrobe.

And the best news? All forever21 shops in Dubai are celebrating 10 years in UAE with Special styles at stunning prices for 10 days till 10th November!

And if you shop @forever21 in @thedubaimall, @deiracitycentre or @mirdifcitycentre you can strike a pose at their photo booth wearing what you bought for a chance to win AED1000 vouchers!  Be sure to land your perfect buy before the celebration ends!

Create your own style with Cotton On

If you are not familiar with Cotton On, now is the time to check out their collection and stock up on all those needed essentials and quality classics. This is my go to shop for basics that you build your outfits upon. Think that one simple solid cotton cropped top that you can layer under your blazer and skirt/pants/denim? I got those in all available colours and best part is it's always a catch with their incredible affordable prices and infinite use (I washed them to pieces and the cotton quality still looks great!)

Another favourite that I have everyone asking "where did you get that from?" is the long tank that I double for a slip dress. I use it for endless outfit mixes from layering under sheer dresses, long cardigans and see through skirts.

I am wearing the long tank top here with a sheer skirt and blazer. An all white look that everyone thought was a dress.

And it's not just the basics, you will always find that incredible cute pair of shorts, pants, printed tee, blazer or easy summer dresses which you can style into an individual look! Their lounge wear range is surprisingly huge as well, so go ahead and Cotton on!

They are now opening their 1070^th store in Deira City Center on Friday the 20^th of September! Be there to avail of a 30% discount and 500 goodie bags to the first 500 shoppers!

comma & LIEBESKIND Berlin land in Dubai!

comma & LIEBESKIND Berlin launched in Deira City Center today, bringing the signature Berlin luxury fashion concept to Dubai! With two adjacent stores, you will find at comma a mixture of apparel, bags and accessories, while Liebeskind is only for bags and accessories.

Love the metallic collection of bags, wallets and belts - a perfect investment for FW14 as the metallic trend will be huge and is so much easier worn in accessories. The neon piping on the bags adds the right pop of color to complement any outfit!

The collection at comma is a mix of fresh colors & prints in casual & work wear, where you can find trendy alternatives to the usual office wear. Positioned as a luxury brand, the price point is midway between high street and designer, making it great value for money with the added benefit of quality tailoring and materials.

I have to tell you, the buttery soft genuine leather at LIBESKIND is to die for! Definitely an investment buy as it only gets better with time! I am already a proud owner of one of their bags and will definitely be going back soon!

Prim is not always prop.er! Ted Baker SS13

Bridging the gap between high street and luxury designer brands, Ted Baker is the go to brand for all that "style is in the detail" with immaculate tailoring and quality fabrics. I love their take on the trends with the signature Ted baker styling - and I especially love finding Ted's hidden messages on each and every item in store! Always feels like each purchase is created just for you! Their SS13 collection is an amazing mix of pop colors, sweet pastels and prints with simple fabrics and elegant silhouettes. Enjoy my picks from their look book with the amazing photography and graphics!

Ted Baker locations ; The Dubai Mall, Dubai Marina Mall, Deira City Centre, Festival City and Abu Dhabi Marina Mall